Data Audit
Develop custom analytics framework and craft custom KPI's that are aligned with business goals
Data Optimizations
Demonstrate performance lift in media and channel mix by enhancing media plans, refining audience targeting and optimizing budget forecasting
Data Insights
Investigate user-behavior on site, implement customer segmentation and run cohort analysis
Data Iteration
Develop and implement internal best practices to ensure sustained performance and measurable impact
Advisory
Solution
Technical
Solution
Start-up Phase
Analytics tracking code and tag management, pixel implementation and migration of SEO, SEM and Paid Media cost data
Launch Phase
External analytics vendor selection, implementation, QA and alignment with business goals and KPIs
Growth Phase
Goal Tracking, Shopping Cart optimization, Product List management, integration with back-end inventory software or front-end CRM databases
Mature Phase
Advanced e-commerce solutions, cross-device and cross-media attribution modeling, A/B Testing and Conversion-Rate Optimization